How to write a cover letter which works and actually gets read!
- Timothy Cox
- Oct 7, 2024
- 3 min read
Cover letters are much more than just a formality in the application process and they can be a powerful tool for making a memorable first impression. A well-crafted cover letter may be the key to securing your next job, helping you stand out in a sea of other equally qualified applicants.
However, in my experience, many cover letters don't even get read, especially by busy recruiters and hiring managers who see lots of profiles every day. So, knowing what to include is paramount, especially if you're unfamiliar with the process.
Read on to discover the essential structure of a cover letter, how to effectively tailor it to your application, and some useful tips to guide you on your journey.
What is a cover letter?
I see a cover letter as your number one opportunity to set yourself apart from other candidates, where you can bring your skills and experience to life in a more conversational way than a bullet pointed CV.
Ideally, your cover letter should be a single page in length, and I would think of it as an extension of and compliment to your CV. It is the perfect place to highlight the specific accomplishments, career history and personality traits which will differentiate you from your competitors.
The structure
A cover letter benefits from being well structured and clear, exactly like your CV. I recommend sticking to the following basic format:
A basic introduction as to why you are writing the letter. Essentially your short pitch which explains your interest in the role in a paragraph of up to three lines.
The skills and experience you possess which make you a good fit for the role. I believe that this section benefits from being bullet pointed so a reader can rapidly see your skills and experience. A judicious use of bold type can also draw the eye to the most important competencies. I recommend using real metrics to illustrate your successes and achievements if you can.
A more detailed overview of your interest in both the company and the specific role. Ideally this should also contain some reference to key challenges facing the company or sector and/or any recently announced news about the business, in order to demonstrate that you have done your research.
The conclusion is your final chance to leave a good impression so try not to sign off with something generic like ''I look forward to hearing from you''. Instead, you could offer some insight into your availability, such as ''I have recently left xxx and I am available at short notice'' or an offer of additional information which could be ''if you have any questions about my CV, please give me a call on xxxxxxx''.
Other considerations
You will need to tailor your cover letter for each role. This is not to say that there are not elements which you may repeat in several different versions, but you need to ensure that the overall feel of the letter is specific for the company and job or it will simply not be read and will not have any impact at all.
Finally
In conclusion, your cover letter can be your ticket to an interview, but it can also be a bit of a waste of time if you don't make the effort to tailor it appropriately. By following the tips outlined above, you can ensure you stand out for all the right reasons.
If you would welcome a conversation with a professional career coach or CV writer about any of these issues, then please do not hesitate to contact Mercury Coaching.